Asset 1

Guardini

Influencer marketing campaign

#ConLeggerezza

Influencer Strategy

Introduction:

We have created an ongoing activity with several food bloggers with the aim of raising awareness of the Guardini range of baking trays and to concretely show their support in the preparation of oven recipes.

The project:

The campaign saw the participation of creators such as Eva’s Food Addiction, CookwithFez, Simona Galimberti. All the recipes featured one of the brand’s product lines. Through the recipes, the Creators highlighted the product’s strengths and the brand’s values.