Media Planning

In today's changing socio-cultural context, it is essential to know how to interpret data and make it your own to develop effective multichannel advertising campaigns. Every day, we are committed to this to achieve the objectives analyzed and shared with our customers.

The strategic approach.
Getting to know the people, their interests and the "" places "" to meet them. How? Through the analysis of the target and marketing and communication objectives. This is how we design the multichannel media strategy best suited to the needs of your business and to reach your target, with a correct balance between brand awareness and performance. All by integrating different channels and means: from search to programmatic, from social to video adv, using all the main advertising platforms, including Google ADS, Facebook ADS, Tik Tok ADS, Proprietary DSP and Native Advertising.

Operational development.
Thanks to our dedicated teams, we develop vertical campaigns based on data analysis and monitoring, specific for each brand, and on data driven creativity.

From Brand Awareness to Performance

We create tailor-made advertising campaigns, adapted to the needs of our customers, integrating off and on-line strategies. We follow the development of the planning in terms of investment efficiency and maximization of results, thanks to the use of our proprietary tools and the experience of our Advertising Specialists. But not only. Thanks to the interaction with the creative teams we are also able to combine data and creativity, designing the most performing solutions and in synergy with the development of your brand.

We define a strategy and operationally structure multi-channel Performance Marketing, Drive-to-Site or Drive-to-Store campaigns, with the aim of increasing the number of leads, increasing e-commerce sales and all types of micro and macro conversion.

Programmatic Advertising
Through the use of the Proprietary DSP we intercept target audiences and convey dynamic or static video creatives at the right time and at the lowest cost. In this way, we are able to increase online visibility, improve Brand Awareness and business conversions.

Media Strategy

Budget Planning

Proprietary DSP

We are Google Partner certified