Attiva
For Attiva, a Boero Group’s Brand that has been producing high-quality paints, varnishes and protection cycles since 1831, we carried out the website graphic refresh with the aim of making the search and selection of products efficient, adopting cutting-edge, innovative and technological solutions.
Introduction
Within the project we also took care of the new website brand positioning and all contents, maintaining its peculiarities and characteristics without overlapping with the Group's other websites. The positioning challenge was to respond to the dual needs of the B2B and B2C target, creating an agile and easy-to-navigate site, with the aim of increasing its share of new users from non-brand searches.
The project
An initial SEO Audit and benchmarking among major competitors facilitated the technical development of the new attivacolori.it website, as well as the production and optimization of on-page content.
In-depth
SEO optimization was key to finding new opportunities and increasing traffic on non-brand-only keywords. In this sense, an industry keyword strategy allowed us to create and position new pages on the Attiva Colori website and create new traffic from easily indexable social content.
All the activities and continuous competitor monitoring allowed us to achieve year-on-year increase in keywords placed and a consequent increase in the volume of sessions and new traffic.
Results obtained
+ 32%
Organic traffic
+ 12%
Time spent on site