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Midea

ADV & TikTok for 100% Digital Awareness

Welcome Home Kings and Queens

Tik Tok Strategy

The concept highlights the brand’s unconventional profile and focuses on the metaphor that everyone’s home is like a kingdom in which each person can be King or Queen in his or her own way. Using the Tik Tok trends and sounds the concept is declined using the language and rhythm of the platform itself.

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Media Planning

Per aumentare l’awareness del brand

We were responsible for the conception, production and media planning of the omnichannel campaign, used and distributed internationally. The project included an in-depth analysis of the target audience to understand how to effectively decline the international “Make yourself at home” positioning in the market. Starting with the Hero video, several cuts were produced with landing on the digital touchpoints outlined by the media strategy.

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