At the very roots of taste
For the Malfy launch, we came up with a lemon-suffused VR 360 Experience
A digital dive between the sun and the sea.
Totally digital but awesomely real. This is how we conceived and produced the press kit for Malfy Gin, whose roots are linked to the Amalfi Coast. We presented journalists and influencers with an interactive box containing a glass, a bottle and an Oculus 360 visor which they could wear, to subjectively experience a pure, passionate, Italian story. Filmed among the sights, aromas and lifestyle of the Malfy heartland.
The experience was taken a notch further by involving drinks industry influencers, who travelled in the Malfy world and went on to tell about it on their social media channels.