For Cointreau, an iconic brand in the beverage world, we handled the launch of the product’s new shape through a targeted influencer marketing strategy.
In order to achieve this successfully, we selected a group of Creators in line with the brand’s premium positioning, capable of representing the elegance and innovation of Cointreau, and involved both personalities from the beverage world and influential figures in the fashion sector.
Cointreau and its storytellers.
A new look, a big impact.
The campaign amplified the hype around the launch of the new shape, placing it at the center of authentic and visually impactful content. The 20 selected creators shared their personal approach to the product, with content shared on the brand’s properties, celebrating the perfect balance between tradition and modernity.
Thanks to our strategy, the campaign reached a broad and qualified audience, consolidating Cointreau’s position as a benchmark in the beverage and lifestyle sector.
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Numbers
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live content
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new followers
+5MIL
views
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