A taste for amazement.
For the relaunch of the Omnia communication, we designed a sensory adventure to create engagement and generate awareness of the new product line.
Mood: The Italian Art of Eating.
The message we developed for the communications campaign is an invitation to discover the “Italian sweetness” collection that conveys a world of fragrances, without neglecting the product’s origins. The pleasures of Omnia fragrances were introduced with teaser content created by international digital influencers; the idea was to create buzz and anticipation without fully unveiling the campaign.
During the reveal stage, the influencers received a colourful box containing a fragrance and four berlingots for the unveiling of the products of the Omnia collection. The @bulgariparfums dedicated tags generated awareness and channelled traffic to the Bulgari corporate page.
Let’s play! A web game was devised for the conversion stage, intended to provide an interactive showcase for the various fragrances. The alternative routes lead to the product that best suits the user’s tastes, with a call to action that finally invites them to buy the product.