Vallé
Influencer marketing campaign
Influencer marketing campaign
During the Christmas period, Vallé chose to celebrate a lighter approach to the festivities with a campaign that united the community around the creative concept “Stai ‘Na Crema,” centering on Vallé Il Cremoso, the star of every campaign output. To enhance it, we activated a team of influencers capable of adapting the concept to their audiences, showcasing the product through recipes, stories, and creative content that emphasized the lightness and positive side of Christmas.
We created a traveling brand activation in which the creators of Di Pazza engaged the public in lighthearted and fun moments of interaction: from fun Christmas interviews to tastings of single-portion tiramisu, prepared with Vallé Il Cremoso and distributed from a branded cargo bike. All captured by a videomaker to create exclusive content shared on social media in the following days.
The campaign strengthened the bond with the community and the perception of Vallé as an ally for vegetable and light recipes, bringing a positive message during the holidays.
via Rutilia, 10
20141 Milano