Bata

Walking on a dream.

For Bata, we developed a digital strategy with numerous touch points to intercept a range of very diverse targets and lifestyles.

CONTEST AND LANDING PAGE

The Fila via veloce (fast track) contest.

Scatta con Fila (Fly off with Fila) is the name of the competition we launched for the collaboration between Bata and the famous sportswear brand. By purchasing a Fila product at Bata Stores and uploading a photo to our specially created website, users could win shopping vouchers and Fila limited edition shopping bags.

BRANDED CONTENT

To each his own DEM.

We created a series of DEMs for the brand’s digital development.
Three completely different visual and verbal moods; three ideas developed to meet the needs
of Bata or other brands sold in the stores.