For many brands, the target customer audience is changing, and it consists of a different generation than its predecessors: Gen Z. Born in the late 1990s and early 2010s, Gen Z is beginning to represent an important target audience of young workers and consumers. With a dedicated team with specific, vertical expertise, we work to integrate brand messages with the most appropriate communication channels to engage the new generation, enabling our clients to stay relevant and explore new market segments. Despite Gen Z's propensity to buy online, this is a demographic numbed to traditional advertising messages and responsive to new forms of engagement and new platforms starting with the best-known Instagram and Tik Tok, and ending with Telegram, Twitch, and Discord.