Tannico chooses Bebit for digital and social communication

Tannico, the largest online wine shop with the best selection of Italian wines and Champagne, has chosen Bebit, the Digital Company of Libera Brand Building Group, to redefine its strategy on digital channels and manage its Instagram and Facebook platforms. The project also includes identifying creative concepts for commercial communications and digital and on-site brand activations. The assignment was awarded following a competition involving other important national players.

The strategic goals of the project are to amplify the brand's presence on the various platforms, engaging new audiences and strengthening market recognition of Tannico's values and unique selling propositions. All this, with a full-funnel approach and clear and efficient communication, which supports the listening to customer needs and continuous improvement as strengths of Tannico.

"It is a great satisfaction to communicate the Tannico brand. We are excited to contribute to the growth and success of a pioneering brand in the market for wine enthusiasts," – says Roberto Botto, Ceo & Founder of Bebit and Libera Brand Building Group. "Our mission will be to amplify the social positioning of the platform, as well as carefully manage the key platforms and plan effective digital strategies to best promote the uniqueness of Tannico's offering on the market."

Daniela Siragusa, CMO of Tannico, also comments: "We are pleased to inaugurate this collaboration with Bebit: we trust in their talent to best translate the strategy announced in January, oriented to expand and enrich our offer through the creation of engaging content. The goal is to enhance the new value proposition and the concept 'For The Love of Wine'. Siragusa continues: "This commitment to continuous innovation aims to consolidate Tannico's position as the online platform of reference in the sector, appreciated for its reliability and authoritativeness. We aim to win over an ever-wider audience of wine lovers, adopting an increasingly modern and accessible approach and language."