Guinness confirms the assignment: Bebit signs the brand identity also in 2017.

Bebit, the creative digital company of the Libera Brand Building Group, continues its brand building work on Facebook for the second year in a row.

"A renewal of great importance that confirms the quality of the projects carried out and allows us to continue collaborating with such a well-known brand in the world - declares Roberto Botto, CEO of BEBIT - The development of the editorial plan and the numerous initiatives carried out on Facebook have allowed us to enhance Guinness's identity, conveying its brand values and communicating the brand in an unexpected way, in line with the epic-ironic mood for which it has become famous on social media".

"Collaborating with a love brand of the caliber of Guinness is one of those opportunities that triggers a win-win-win mechanism," says Stefania Nasso, Client Director and CRM Specialist of the Group. "The reasons are simple. First, the very fact of gaining the trust of a brand that is a point of reference in the global beverage industry is a source of motivation and enthusiasm for the entire team. Second, the possibility of consistently pursuing a successful creative vision allows us to further implement the dialogue and engagement of the fan base. Third, and not least important, the confirmation of the assignment means that we have achieved the set objectives and that it is time to raise the bar. And this is always excellent news."

"The innovation we've brought to Guinness's Facebook page – continues Nasso – primarily concerns the tone of voice. The creative team has in fact produced an editorial plan that highlights the taste of the product and the brand's reference lifestyle, with a communication style focused on irony and entertainment. A mood that we have reproduced with excellent results in projects such as St. Patrick's Day, one of the most important recurrences in Ireland, Guinness's homeland. Given the success of 2016, which saw fans become spokespersons for the brand's values, the second edition is under study. We are currently defining all the 2017 initiatives and are in great ferment."

"The market trend is showing a clear direction and we are trying to make the most of it," concludes Roberto Botto. "To meet the needs of brands and intensify the relationship with the target, a cross-media vision of communication is an increasingly essential element. The brand can no longer give up becoming an experience in all respects, fueling engagement and becoming part of people's daily lives. Our Group takes on this challenge every day, and the results so far are proving us right."