Federdistribuzione entrusts social media channel management to Bebit

Bebit, the Digital Company of Libera Brand Building Group, has been chosen to lead Federdistribuzione's digital presence on LinkedIn, X and Instagram. This collaboration, focused on enhancing the Federation's digital identity, aims to promote the values of modern commerce and convey to stakeholders the long history of consulting and support for distribution companies.

For more than sixty years, Federdistribuzione has been bringing together and representing the companies in the Modern Distribution, both food and non-food sectors, operating with networks of physical stores and through new digital channels. Federdistribuzione is active at local, national, and European level with activities aimed at creating the best conditions to promote the growth of companies and contribute to the economic development of the country.The companies associated with the federation generate a turnover of over 80 billion euros, with a share of more than 52% of the total turnover of modern food distribution; they have a distribution network of 18,400 points of sale, employing more than 220,000 workers.

"We are thrilled to announce the win of the Federdistribuzione tender,” - comments Roberto Botto, CEO & Founder of Bebit - "This opportunity represents a recognition of our expertise serving organizations that play an institutional role. This partnership allows us to deploy our experience and creativity to build a powerful digital communication, thus contributing to the Federation's mission for the economic development of the country."

Bebit will be responsible for renewing the social presence of the federation, with the aim of supporting the Federdistribuzione's role as a spokesperson for distribution companies on digital channels and connecting the excellence of modern commerce.

"The challenge we are happy to respond to is to strategically redefine Federdistribuzione's social media presence, capitalizing on existing assets and creating new content opportunities. We want to build a narrative that reflects the long history of the Federation, emphasizing its crucial role in advising and supporting distribution companies, with the aim of strengthening the reputation and image of the sector with institutions and the public." Concludes Roberto Botto.


Credits:
Roberto Botto - CEO & Founder
Enrico Chiadò Rana - ECD & Founder
Riccardo Barbazza - Creative Director Bebit
Francesca Dellarole – Business Development Manager
Gabriele Mori - Client Manager
Raffaella Cerabino – Head of Social
Milena Salvato – Social Media Manager