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Arbre Magique® presents its new Family Brand with a completely redesigned website.
Fragrances and product variants are the predominant elements in the renewed portal of the famous car perfume brand.
ARBRE MAGIQUE®, a well-known brand specializing in car air fresheners, is back on air with an exceptional website with a renewed and vibrant graphic design.
Designed to be more intuitive and user-friendly, the online platform aims to communicate the new Family Brand, which sees the predominance of the "yellow label" brand identity consistently present in the institutional parts of the site - to indicate the division of the sections that can be consulted - but also with regard to the packaging of each ARBRE MAGIQUE® branded product.
Much attention has been paid especially to the use of colors and illustrations that represent the olfactory pyramids of the fragrances, thus creating a strong visual-olfactory connection in the consumer's imagination: from the freshness of mint green to the sweet fruity fragrances.
The new website is divided into five sections:
- THE MYTH: innovatively recounts the brand's history, rich in evocative and suggestive experiences
- PRODUCTS: further divided into the 3 areas "To Hang"; "To Vent" and "Other Uses", it offers a page for each type of product, informing the user about all the related details. It is also possible to view all the references together, filtering by type, fragrance or product family.
- NEWS: collects all the latest news from the world of Arbre Magique, through the most recent press releases.
- COMPETITIONS: is the space dedicated to active or recently completed initiatives.
- CONTACTS: form dedicated to those who wish to get in touch with the company.
The new Arbre Magique platform was created by BEBIT, the Creative Digital Agency of the Libera Brand Building Group.
ARBRE MAGIQUE® brings smiles and well-being every day to motorists around the world. ARBRE MAGIQUE® is the most famous and appreciated car fragrance distributed by Tavola S.p.A., with millions of units sold each year. In its original 1952 version, it continues to be an extremely functional, easy to use, reliable and safe product, because it is based on pure cellulose impregnated with fine essences, and guarantees a duration of up to 7 weeks. ARBRE MAGIQUE® products are distributed exclusively by Tavola S.p.A. in large-scale retail, major service stations, leading car accessory and spare parts stores, and can also be purchased on the official online store Japal.it.
ARBRE MAGIQUE® Happy Drive!
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