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Vallé

Influencer marketing campaign

Vallé Il Cremoso

During the Christmas period, Vallé chose to celebrate a lighter approach to the festivities with a campaign that united the community around the creative concept “Stai ‘Na Crema,” centering on Vallé Il Cremoso, the star of every campaign output.

Introduction:

To enhance it, we activated a team of influencers capable of adapting the concept to their audiences, showcasing the product through recipes, stories, and creative contentthat emphasized the lightness and positive side of Christmas.

The project:

We created a traveling brand activation in which the creators of Di Pazza engaged the public in lighthearted and fun moments of interaction: from fun Christmas interviews to tastings of single-portion tiramisu, prepared with Vallé Il Cremoso and distributed from a branded cargo bike. All captured by a videomaker to create exclusive content shared on social media in the following days.