Asset 1

Nonno Nanni

For Nonno Nanni, a historic company active in the dairy sector, we were in charge of launching an influencer marketing campaign dedicated to two of the brand’s iconic products

The goal:

To reach a younger target audience than the brand's usual audience with the aim of bringing young people closer to the authentic taste and quality of Nonno Nanni using modern and engaging language, and taking advantage of their favorite digital platforms.

Target:

Late Millennials/Gen Z. We targeted a dynamic and attentive generation influenced by social trends. They seek authenticity, quality and innovation, preferring brands that engage in direct and sincere dialogue.

Season:

The summer season was chosen to promote the key products, Stracchino and Squaquerello, ideal for fresh and light dishes. We focused on creating content that evoked summer, inviting the audience to experiment with new recipes and pairings.