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Midea

Omnichannel Campaign & Tik Tok Declination

For Midea, the home appliance brand operating in more than 200 countries, we were responsible for the conception, production and media planning of the omnichannel campaign, used and distributed internationally.

Introduction

The project included an in-depth analysis of the target audience to understand how to effectively decline the international “Make yourself at home” positioning in the market.

The Concept

The campaign concept enhances the unconventional profile of the brand and focuses on the metaphor that everyone's home is like a Kingdom where everyone can be King or Queen in their own way.

Media Planning

To boost the visibility of the content, we also activated an ADV campaign that best identifies the segmentation of the target audience, while the creative insight catch the attention of the viewers.