Safilo
For Safilo, we designed the international launch campaign for the You&Safilo service
DIGITAL CAMPAIGN
B2C aesthetics, B2B effectiveness.
You&Safilo is the new B2B digital platform providing integrated services for the Group’s partner opticians. Bebit told this story giving an iconic, distinctive tone to the visuals and language.
We created a format that adopted a pop approach to the relationship between You&Safilo solutions and optical customer growth objectives.
The campaign’s redemption rate was truly impressive, reaching more than 70% of expected take-up in the first 3 months.
