The campaign featured two iconic products of the brand, Stracchino and Squaquerello, with the aim of presenting them in a fresh and appealing way to the younger audience.
The selected influencers, using the campaign hashtag #IspiratiDiBuono, suggested to their audiences new recipes that could inspire people with unusual ways of consuming the product and in line with the summer season, bringing them closer to the brand and its iconic items.
