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Nonno Nanni

Influencer marketing campaign

Nonno Nanni's Faces

Influencer Strategy

For Nonno Nanni, a historic italian company operating in the dairy industry, we were in charge of launching an influencer marketing campaign.

We selected the most suitable creators for the campaign, in line with the positioning of the brand, its heritage and tradition, but able to decline these ideals in a creative way.

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#IspiratiDiBuono

Stracchino and Squaquerello, the stars of the recipes.

The campaign featured two iconic products of the brand, Stracchino and Squaquerello, with the aim of presenting them in a fresh and appealing way to the younger audience.

The selected influencers, using the campaign hashtag #IspiratiDiBuono, suggested to their audiences new recipes that could inspire people with unusual ways of consuming the product and in line with the summer season, bringing them closer to the brand and its iconic items.