Nonno Nanni
Influencer marketing campaign
Influencer marketing campaign
For Nonno Nanni, a historic italian company operating in the dairy industry, we were in charge of launching an influencer marketing campaign.
We selected the most suitable creators for the campaign, in line with the positioning of the brand, its heritage and tradition, but able to decline these ideals in a creative way.
The campaign featured two iconic products of the brand, Stracchino and Squaquerello, with the aim of presenting them in a fresh and appealing way to the younger audience.
The selected influencers, using the campaign hashtag #IspiratiDiBuono, suggested to their audiences new recipes that could inspire people with unusual ways of consuming the product and in line with the summer season, bringing them closer to the brand and its iconic items.
via Rutilia, 10
20141 Milano