Midea
Influencer marketing campaign
Midea at Design Week
Influencer Strategy
For Design Week 2024, we managed the influencer marketing strategy for Midea Royal House, a place where every visitor could feel like a King or Queen. We selected influencers from various fields – food, fashion, lifestyle, sports, and fitness – to narrate the experience through original perspectives and content in line with the brand’s concept: “Your home, your kingdom.”
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