Midea
Influencer marketing campaign
Influencer marketing campaign
For Design Week 2024, we managed the influencer marketing strategy for Midea Royal House, a place where every visitor could feel like a King or Queen. We selected influencers from various fields – food, fashion, lifestyle, sports, and fitness – to narrate the experience through original perspectives and content in line with the brand’s concept: “Your home, your kingdom.”
Influencers participated in show-cooking sessions, artistic performances, and meet-and-greets with special guests, engaging the public with content that highlighted the regal atmosphere and Midea’s latest innovations. The result? A shared success.
The campaign effectively strengthened Midea’s position, increasing engagement and amplifying the brand’s visibility throughout the entire Design Week. The activity was divided into two phases: a teaser phase to attract visitors, and a second phase of meeting at the location.
via Rutilia, 10
20141 Milano