DimmidiSì
Influencer marketing campaign
Influencer marketing campaign
For DimmidiSì, we launched an Influencer Marketing campaign for the Classic Soups range, focusing on the new products Pappa al Pomodoro and Zuppa Venere®.
For the occasion, we have selected a team of Creators in line with the brand’s values, capable of enhancing them with authenticity and irony. Among the many: The Pozzolis Family, Momo & Kika, Marina Maino, Giulia Bellu, I Matricomio.
Starting with the insight “In a fast-paced life, taking time for yourself seems impossible,” the Creators were able to unleash their creativity with entertaining, ironic, and spontaneous content, showing how easy it is to find time to dedicate to good things. The message was clear: with DimmidiSì Soups, even the most traditional recipes become accessible, genuine, and immediate.
A campaign that successfully strengthened the brand identity, engaging the public with an authentic and consistent narrative and high-quality videos in terms of writing and production.
via Rutilia, 10
20141 Milano