How to address the topic of road safety in an authentic, lighthearted, and engaging way?
The answer lies in the video strategy we created for Carglass, starring Andrea Dianetti. In this mini web series, Dianetti plays himself in a variety of everyday settings, where he emulates the functioning of the main ADAS systems to prevent dangerous situations. In each episode, the protagonist will intervene quickly and creatively, simulating the functions of driving assistance such as lane keeping, automatic braking, and traffic sign recognition, preventing accidents and improving safety in real-time.
