WEB SERIES
TecnicaMente is a branded content – in essence it is a web series.
TecnicaMente is a programme that creates opportunities for local businesses to engage with final year students, through joint involvement in the execution of an actual project. To recount the outcome of the 2019 contest, we have designed and produced a web series in 5 episodes. At the core of the story, we have two influencers: Rulof, a key Youtuber who specialises in home-making. And Giulia Penna, a singer and actress with a huge following on social media. We put them on board a TecnicaMente branded camper and sent them off to five cities to engage and connect with students, teachers and tutors of the partner companies.
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