Flower Mountain
Premise
Flower Mountain is a footwear brand with a Japanese heritage that combines natural inspirations with innovative design and high-quality materials. Together, we have developed a Multi-Channel Digital Advertising strategy to strengthen online presence, increase Brand Awareness and revenue in European countries and the United States.
The Project
To achieve the Marketing goals, a Full Funnel Adv strategy was implemented, using Google ADS and Meta ADS as the main channels. The ultimate goal was to increase Brand Awareness, the volume of users on the e-commerce platform, newsletter subscriptions, and revenue.
We leveraged Google ADS to capture conscious demand with dedicated PPC campaigns on the Search, Display, and YouTube networks. Google Ads was primarily used to boost sales while also improving and optimising ROAS.
Meta ADS was used to complete the marketing mix. Through specific campaigns on Facebook and Instagram, we intercepted latent demand to improve awareness, consideration, and conversions.
We leveraged Google ADS to capture conscious demand with dedicated PPC campaigns on the Search, Display, and YouTube networks. Google Ads was primarily used to boost sales while also improving and optimising ROAS.
Meta ADS was used to complete the marketing mix. Through specific campaigns on Facebook and Instagram, we intercepted latent demand to improve awareness, consideration, and conversions.
Results
The advertising campaigns on Google and Meta, designed with different objectives and goals, were structured to ensure constant control over the budget and KPIs for measuring both micro-conversions (newsletter sign-ups, increasing social media followers, and adding products to the cart) and macro-conversions (sales). Campaign optimisations have enabled us to:
- increase year-to-year sales by 89%.
- improve user engagement on social media.
- optimize ROAS (Return on Ad Spend) from 4.3 to 7.2
- reduce cost per acquisition by 58%.
- increase leads and newsletter subscriptions by 90%, allowing us to boost sales during sales and seasonal events with targeted email marketing communication.
Finally, the detailed reports on Data Studio, shared with the client, allowed for continuous improvement of KPIs and ongoing optimization of campaigns.
