Fiorfood's digital development entrusted to Bebit.

Fiorfood, Coop's new food experience, chooses Bebit for its web presence. Fiorfood, the new food experience by Coop, has chosen Bebit, the digital consulting agency led by Roberto Botto and Enrico Chiadò Rana, for its web development. "Our goal is to offer users the dream of a 360° food and wine experience," says Roberto Botto, Client Director at Bebit. "'Fiorfood, food and emotions' is an innovative project that excited us from the first moment: a new store model interpreted as a place to cultivate sociality, attend a conference or book presentation, shop and taste excellent food prepared on the spot. A container that our team, in collaboration with NovaCoop's Community and Social Media Manager Monica Di Martino, will develop on the digital level, creating the website and curating the launch of communication on social networks." "Not just food, but also in-depth analysis, learning, experimentation, emotion," continues Enrico Chiadò Rana, Creative Director of Bebit. "An assignment that gives us the opportunity to enrich our expertise in the food sector, with a major Italian player like Coop. Website and social page will become the voice and showcase of a store that aims to be a center of innovation in the relationship between consumer and consumption." "Digital development will act as a booster for the promotion of the Fiorfood format," concludes Roberto Botto. "The strategy devised by Bebit will work to present users with a democratic and accessible concept of gastronomic excellence, consistent with the values of the Coop brand, capable of bringing consumers closer to quality catering and the history of the products. The first Fiorfood store was born in Turin, in the evocative setting of the Galleria San Federico, where it integrates with a space dedicated to a qualified offer of Coop Libraries."