On St. Patrick's Day, it's celebrated on social media with Guinness. Signed, Bebit.

The project is part of a global initiative that will involve all Guinness enthusiasts around the world, over 70 million fans.

Bebit, the creative digital company of the Libera Brand Building Group, is creating the Guinness social activation project for the St. Patrick's Day celebration.

«St. Patrick's Day is an event that every year reveals the brand's most social side and manages to attract the Guinness people in a truly extraordinary way - says Roberto Botto, CEO of Bebit. - The project we have created is part of a global action that will involve all Guinness fans around the world, over 70 million fans: through the concept "Let's get together" we will launch a call to action on Facebook to the entire Italian community, a true anthem to happiness and being together».

With the hashtags #guinnesstogether and #tipidaguinness, fans will share in a photo their way of life and how they interpret the brand's mood. The contributions will be collected, selected, and included in a celebratory video.

«An opportunity like this is the perfect chance to deepen the development work on the brand identity that our team is carrying out with excellent results - says Stefania Nasso, Client Director. - The teasing activity that precedes the great St. Patrick's event has already captured the attention of the fan base and has been very successful in terms of engagement».

The graphic format conveys the message "Guinness Types" with an illustrated visual style that depicts the target audience, portraying them in social moments associated with the brand. St. Patrick's Day is an extremely iconic celebration, deeply rooted in the target audience's imagination. It's a tradition and a moment of celebration that reflects the social values of the Guinness brand. «That's why, - continues Stefania Nasso, it's the ideal environment to talk about the brand, do storytelling, and engage consumers in a sensory and identity-based experience that strengthens awareness and brand loyalty».