The new Mangusta Yachts website, designed by Bebit, is now online.

Bebit, the digital company of the Libera Brand Building Group, created the new website for Overmarine Group, a historic Italian shipyard specializing in the construction of Mangusta luxury yachts, taking care of every phase of the project: UX, web design, content creation, and development.

"Mangusta is a brand that highlights the excellence of Made in Italy all over the world. Creating a worldwide digital strategy that gives even more value to the brand image is a source of great satisfaction for us" - says Roberto Botto, CEO & Founder of the Libera Brand Building Group.

The collaboration with Overmarine Group had already led to the creation of a new positioning for the Mangusta brand, encapsulated in the payoff "Dream Shapers". In line with the rebranding, the new website was also designed with the aim of raising the brand's expressive level. Starting from the art direction of the various pages, with full-screen photos for a suggestive aesthetic impact and a decidedly luxury-oriented style.

"Attention to detail, precious particulars, style, speed, and luxury in a single product: every page of the new Mangusta website faithfully reflects the unique characteristics of the yachts it showcases and represents, for an endless navigation" – proudly emphasizes Riccardo Barbazza, Creative Director of Bebit.

Furthermore, a specific focus was placed on brand values, with the creation of the "Company" and "Customization" sections, where the content strategy strongly highlighted Mangusta's history and extensive artisanal experience.

Alongside this, to engage viewers when communicating the different types of yachts, immersive videos have been included both on the homepage and in the individual model specification sheets. This allows users to experience firsthand the beauty and charm of each vessel. Each video adapts dynamically to various digital formats, providing a complete and uncompromised view of the yachts on every device.

The videos create a captivating and stylish visual narrative, seamlessly blending dynamic shots with elegant moments of onboard lifestyle.

Complete the site with a parallax navigation that, with each scroll, reveals special animations that embellish the full immersion into the world of Mangusta Yachts.