Guinness confirms Bebit for social media channel management

For 2020 as well, the management of the Irish beer's social media channels will be handled by Bebit, the digital Company of the Libera Brand Building Group.

“Diageo Italia renews its trust in our company, entrusting us with the social media management for the Italian market of their prestigious Guinness brand," - says Roberto Botto, CEO & Founder of the Libera Brand Building Group - "The focus of the activity will be to transmit the historical values of such an iconic brand in line with the contemporary needs of communication and a constantly evolving target.

"For 2020 as well, we will start by sharing the goals with the international team to develop the programming of the Italian editorial plan," says Stefania Nasso, Executive Director. "Over the years, Guinness fans have continued to be extremely loyal to the product and the brand, with a very active interest in communication as evidenced by the ever-increasing comments and interactions on social media not only during special occasions such as Saint Patrick's Day, but also in everyday life."