RadioCom.Café is the podcast channel of the Libera Brand Building Group.

RadioCom.Cafè: the communication of tomorrow seen through the eyes of today

RadioCom.Café is the podcast channel of the Libera Brand Building Group, created to tell the story of change through the voices of Communication and Marketing Managers of Italian companies.

The project will be based on the testimonies of managers who wish to share their experiences within their companies. It will serve as a source of continuous inspiration for all professionals in the sector, as well as providing a great narrative of Italy as it communicates in this particular phase of history.

We will record 3 interviews lasting about 15-20 minutes each: the first in the heart of the crisis, the second in the second half of 2020, when the emergency is over, and the third in 2021, when we look back at this period with different eyes..

Each interview will be an opportunity to reflect on the here and now, but all three will allow us to tell how the approach to marketing strategies has changed and the meaning that terms such as communication, branding, CSR and e-commerce have taken on over time.

At the end of 2021, a White Paper will be produced to collect the testimonies given during this period and which will be shared with the Marketing and Communication community.

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