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Vallé

For Vallé, a leading Italian brand in the market for plant-based dairy substitutes, we were in charge of following the Facebook, Instagram and LinkedIn channels. For each action we adapted the content (visual and tov) according to the audience.

Introduction:

The strategy was created with the dual goals of engaging and consolidating Vallé's current consumer base and opening a dialogue to new, high-potential audiences: specifically Gen Z and consumers of plant-based products.

The Project:

Fresh and cheerful tone of voice, eye-catching visual layout and relevant content for those interested in #wellbeing and #sustainability issues are what sets Vallé channels apart. For editorial content that is incredibly inviting and caring about the most precious of all resources: nature.

Videorecipes:

We took care of creating all content and video recipes in-house, paying attention to the topics to be covered, the quality ingredients to be used and creativity, the central focus of our production. Present in the content creations are original recipes that can be easily reproduced at home, as well as ironic scenes of life in the kitchen, conveyed through the innovative gaze of talent, collaborators and influencers.