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Vallé

For Vallé, a leading Italian brand in the market for plant-based dairy substitutes, we were in charge of following the Facebook, Instagram and LinkedIn channels. For each action we adapted the content (visual and tov) according to the audience.

Introduction:

The strategy was created with the dual goals of engaging and consolidating Vallé's current consumer base and opening a dialogue to new, high-potential audiences: specifically Gen Z and consumers of plant-based products.

The Project:

Fresh and cheerful tone of voice, eye-catching visual layout and relevant content for those interested in #wellbeing and #sustainability issues are what sets Vallé channels apart. For editorial content that is incredibly inviting and caring about the most precious of all resources: nature.