Engaging Gen Z.
For many brands, the target customer audience is changing, and it consists of a different generation than its predecessors: Gen Z. Born in the late 1990s and early 2010s, Gen Z is beginning to represent an important target audience of young workers and consumers. With a dedicated team with specific, vertical expertise, we work to integrate brand messages with the most appropriate communication channels to engage the new generation, enabling our clients to stay relevant and explore new market segments.
Despite Gen Z's propensity to buy online, this is a demographic numbed to traditional advertising messages and responsive to new forms of engagement and new platforms starting with the best-known Instagram and Tik Tok, and ending with Telegram, Twitch, and Discord.
We are the connection between Gen Z and your brand. Our job is to help companies treasure their values and personality, declining messages with a new language that can speak to the younger target audience. Together we can build influencer marketing campaigns, branded content and social strategies based on viral creativity. All by declining brand messages in an immediate and authentic way, core values for the target audience.
Stay relevant,
looking to the future
Servizi:
- Social Media Strategy (Instagram, Tik Tok, Telegram, Twitch, Discord)
- Tik Tok Content Creation
- Influencer Marketing
- Gaming
- Branded Content
We identify the most suitable strategy to reach the target audience analysing their habits and needs
We develop viral formats and creativity
We monitor the results with a data-driven approach
BE IN THE GAME, PLAY WITH THE PLAYERS
Let's build gaming marketing strategies that break out of the mold of traditional advertising. We intercept the user at different stages of the game, building unique experiences and exploring new ways of brand engagement.
